Digital Marketing Gets Your North Carolina Home Seen & Sold Fast – Here’s How We Do It

By Carolina Collective Realty

Carolina Collective Realty is more than just a real estate team—we’re a family helping families achieve their goals. Our journey began with a mission to create a real estate company built on culture, training, and, most importantly, guiding families through one of life’s biggest decisions.

Who’s behind the scenes helping market your home? I’m not a one-person show, and one of my most important teammates on the listing side is Anna Terrell, our Digital Marketing Specialist. I recently sat down with her so she could share exactly what she does to make sure our listings get maximum exposure. Here’s how she helps you promote your home.

Social media Anna’s role covers a little bit of everything when it comes to online visibility. She’s the one posting our listings on social media, whether it’s a “coming soon” announcement, a new listing, or a price correction. Even as a property sits on the market, she keeps posting updates so it stays fresh in people’s minds.

Email campaigns. Anna also manages our email campaigns. She repurposes the content we use on social media and sends it to our large database of contacts. This keeps our listings in front of potential buyers directly in their inboxes, not just in their social feeds.

Paid advertising and targeted outreach. On top of organic posting, Anna runs paid ads on Facebook and Instagram. She boosts posts and pays to extend their reach beyond our followers, targeting the right demographics for each property. By using specific keywords, she ensures our listings appear for people who are actively searching for a home.

Why this role matters to sellers. This kind of consistent, targeted marketing is exactly why I have a team. If I were trying to handle it all myself, I couldn’t give each listing the level of attention it deserves while also meeting with buyers and agents. Having Anna on board means there’s always someone dedicated to keeping your home front and center in the market.

When it’s time to market your home, you can be sure Anna will be right by my side, working behind the scenes to get your property seen by the right people. It’s this combination of personal outreach and professional marketing that helps us deliver great results for our sellers.

If you want advice or have questions about home marketing strategies, feel free to call 919-782-4503. We’re happy to help you.